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E-COM Tips from Amazon Ex-employee to Sell 100% in Huge Numbers - 1.Step :)

Our E-Com success depends on the quality of our product pages if we want to sell more categories and products to our existing customers and hunt new customers. Listing in a consistent format with accurate and detailed product information will drive traffic to our pages and can favorably influence the customer’s purchasing decision. Please note that non-compliance with Google requirements may result in our products being hidden (suppressed) from search and browse and our selling privileges revoked for the different categories.




The above-left copy paper is an example of what a compliant product listing on Amazon should look like. On the left our copy paper page. In this section below, you will find the basic requirements for setting up a similar compliant listing for our products.

1- IMAGES must be 1.000 pixels or larger in either height or width (to allow for zoom functionality), be a pure white background, show only the product for sale, show a front product view, have an aspect ratio close to 3:4 (width: height), occupy at least 85% of the image area and show a real representation of the product (no sketches) without extra text or graphics. Each color variation needs an image and for the majority of product types. Images need to be saved in .jpg, .png, .tif, or .gif.


2- All VARIATIONS of the product (different color, size, weight, ….) must be placed in one listing under a “PARENT” product. Implement EBC (Promote our Brand - Add EBC to our product title, it may result in higher loyalty, easy to remember, conversion rates, increased traffic, and increased sales when used effectively.)


If we have two different customers B2B and B2C, to be able to sell both parties on the same platform we should give related article numbers to Parent Product and Child Products in the system. When we will create “Dashboards with Artificial Intelligence” for marketing and sales teams we will need to use these PARENT Article Number and CHILD Article Number in our pricing and Go to Market strategies. For example, we can create rules such as Parent products are for B2B and Child Products are for B2C and they see related product according to the algorithm and rules we will create.


3- Good PRODUCT TITLES build customer trust for our brand as a seller.

The format for the titles must be as follows:


For PARENT PRODUCT : |BRAND_NAME|+ |Category_Name| + |Style_Name| + |Product_Name| + |Model_Name| + “Pack of” + |Number of Items |,


For CHILD PRODUCT : |BRAND_NAME|+ |Parent_Article_Name| + |Color_Product_Name|+ |size_name|.

There is a length limit that will suppress products with titles longer than 150 characters.


PARENT PRODUCT


CHILD PRODUCTS





Do not forget use the “PARENT Article Number” to connect “Child products” to the “Parent product” as you see in the examples above.


IMAGES


Good Images communicate selling points and features of our product, inform, and interest customers, and reinforce our brand.


In our online store, the product image is one of our most valuable marketing tools for our brand awareness in Google. Listings with low-quality or few images suffer poor conversion rates and over time will appear less and less frequently in search rankings. The best customer experience is a store that is visually clean and consistent, so we require all sellers to commit to and maintain the standards described in this guide.


VERY IMPORTANT: Listing may be suppressed if they do not meet all required imaging standards in the following.


Please read the following recommendations carefully before updating the images on the products’ pages:

Useful link for our developers: https://web.dev/fast/#lazy-load-images-and-video


How To Create a great user experience with Images on Web and Mobile.

To boost our content's visibility in Google Images, focus on the user by providing a great user experience: make pages primarily for users, not for search engines. Here are some tips:

  • Provide good context: Make sure that our visual content is relevant to the topic of the page. I suggest that you display images only where they add original value to the page. We particularly discourage pages where neither the images nor the text is original content.

  • Optimize placement: Whenever possible, place images near relevant text. When it makes sense, consider placing the most important image near the top of the page.

  • Do not embed important text inside images: Avoid embedding text in images, especially important text elements like page headings and menu items, because not all users can access them (and page translation tools won't work on images). To ensure maximum accessibility of our content, keep text in HTML, provide alt text for images.

  • Create informative and high-quality sites: Good content on our product’ pages are just as important as visual content for Google Images - it provides context and makes the result more actionable. Page content may be used to generate a text snippet for the image, and Google considers the page content quality when ranking images.

  • Create Mobile device-friendly pages: Users search on Google Images more from mobile than on desktop. For this reason, it is important that we design our site for all device types and sizes. Use the Mobile-Friendly Test to test how well our pages work on mobile devices and get feedback on what needs to be fixed.

Useful link for our developers: https://search.google.com/test/mobile-friendly

  • Create good URL structure for our images: Google uses the URL path as well as the file name to help it understand our images. Consider organizing our image content so that URLs are constructed logically.


May 2021

Dr.Keskin

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